50″ LG 50UT81006LA Smart 4K Ultra HD HDR LED TV with Amazon Alexa, Silver/Grey

Settle down for movie night with the LG UT81. Every scene pops on the sharp and vibrant 4K Ultra HD display – even lower resolution content gets an upgrade with 4K upscaling. The a5 AI processor is the brain of the TV. It’s hard at work in the background, intelligently boosting the picture and sound of everything you watch. Plus, you’ll always get just the right picture with AI Brightness Control – it uses the TV’s ambient sensor to adapt to the light in the room. Discover the show’s everyone’s talking about on webOS, LG’s smart platform. You’ll find all your favourite apps, including Netflix, Disney+, and Prime Video.Good to know- Filmmaker Mode turns off any picture processing that can make movies look unnatural, so it’s closer to cinema-quality- When you watch HDR content, you’ll see the difference with improved brightness and contrast- Game Optimiser fine tunes your settings, so your games look and sound their best and run smoothly- AI Sound Pro transforms 2-channel audio into virtual 9.1.2 surround sound for that movie theatre experience- The modern design looks great in any space – and the unique crescent-shaped stand is a real eye-catcherWhy we love it’This TV is packed with handy AI, just like your favourite sci-fi flick. Its AI Brightness Control sensors adapt to the level of light in the room, making sure whatever you’re watching looks picture perfect at all times.’ – Will, Product Copywriter________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.