50″ SAMSUNG QE50Q80DATXXU Smart 4K Ultra HD HDR QLED TV with Bixby & Alexa, Black

Your content gets the VIP treatment with this Samsung Q80D TV. Quantum Dots transform light into lifelike, accurate colour for natural looking scenes. The sky is brighter, the grass is greener, and the details are clearer. It’s even been given the thumbs up by Pantone (and they know a thing or two about colour). Those annoying halos are a thing of the past with Direct Full Array – instead you get the perfect balance of bright whites and dark blacks. The NQ4 AI Gen2 Processor is the brain of the TV. It’s busy in the background boosting the brightness, contrast, and sound of everything you watch. Plus, HD content gets an upgrade to near 4K quality. And it’s able to do this on the fly using AI and 20 neural networks. Clever stuff.Good to know- With Quantum HDR, you can enjoy natural details and depth, even in the darkest of scenes- Dolby Atmos uses the TV’s speakers to create an immersive surround sound effect – you’ll love how incredible everything sounds- Sound is more realistic with Object Tracking Sound Lite – the TV speakers follow the on-screen action- The Boundless Design is made to look good from any angle with nearly no bezel and a clean back- Get binging on a huge collection of films, TV shows, and all your favourite catch-up apps on Samsung’s smart TV platform- Play Xbox titles and other games on the Samsung Gaming Hub – no downloads, no console, no fuss________________________________Please note: – Samsung Account required to access network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI. – Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.