55″ LG OLED55C44LA Smart 4K Ultra HD HDR OLED TV with Amazon Alexa, Silver/Grey

When was the last time your TV made you go ‘wow’? This LG C4 OLED TV uses self-lit pixels for perfect blacks and brilliant highlights – it’s pretty magical. You’ll be able to pick out every star in a night sky – and because there’s no backlight, there’s no annoying halos either. The a9 AI processor is the brain of the TV. It’s hard at work in the background, upscaling the picture and audio of everything you watch. Even older entertainment is given a new lease of life with AI Super Upscaling. Speaking of entertainment, you’ll be spoilt for choice. There’s something for the whole family on webOS, LG’s smart platform which includes Netflix, Disney+ and a whole lot more.Good to know- Filmmaker Mode turns off any picture processing that can make movies look unnatural, so it’s closer to cinema-quality- Sound flows all around you with Dolby Atmos, making you feel like you’re at the heart of the action- Dolby Vision HDR brings more depth to every scene with incredible contrast and vivid colours- Get the most out of your next-gen console with support for 4K@144 Hz and more gaming tech than you can shake a controller at- It looks great in any room thanks to its stunningly thin and light design- OLED Motion makes fast paced sports and movies look smooth, so it’s easy to keep up with the action- AI Sound Pro transforms 2-channel audio into virtual 9.1.2 surround sound for that movie theatre experienceWhy we love it”If you game online a lot, you’ll know a choppy frame rate can be the difference between victory and defeat. On this telly though, a 0.1ms response time and low input lag keeps your gameplay fast and super smooth. You’ve got no excuse not to top the leaderboard now!” – Elliot, Product Copywriter________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.