55″ SAMSUNG The Serif QE55LS01BGUXXU Smart 4K Ultra HD HDR QLED TV with Bixby & Amazon Alexa – Cloud White, White

The Serif from Samsung has an All-round 360° Design which is designed to look good from every angle. That means you can place it anywhere you like in your space, even in the middle of the room. The Matte Display absorbs reflections, so there won’t be any distracting glare, even in a bright room. You’ll love how good your entertainment looks too. Quantum Dots transform light into lifelike, accurate colour for natural looking scenes. The sky is brighter, the grass is greener, and the details are clearer. It’s even been given the thumbs up by Pantone (and they know a thing or two about colour).Good to know- Designed by Bouroullec, the distinctive profile forms the shape of a capital ‘I’ – and it’s certainly eye-catching- This TV is freestanding thanks to the chic black metal floor stand – but you can always swap it out to fit your furniture- Ambient Mode+ can display artwork, photos, or useful information when you’re not watching TV – and it’s smart enough to adapt to the light in your room- Sound is more realistic with Object Tracking Sound Lite – the TV speakers follow the on-screen action- The Quantum Processor 4K optimises the brightness, contrast, resolution, and sound of everything you watch into 4K- Streaming your favourite playlists over Bluetooth is easy thanks to simple NFC pairing- Play Xbox titles and other games on the Samsung Gaming Hub – no downloads, no console, no fuss- Get binging on a huge collection of films, TV shows, and all your favourite catch-up apps on Samsung’s smart TV platform________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.