55″ SONY BRAVIA 7 Smart 4K Ultra HD HDR QLED Mini LED TV with Google TV & Assistant, Silver/Grey

The Sony BRAVIA 7 brings a bit of that big screen magic to your living room with its QLED XR Mini LED display. Thousands of mini LEDs are packed into the screen, all precisely controlled by the XR Backlight Master Drive. This translates to impressively deep blacks, subtle shadow details, and luminous highlights in every scene. It’s the very same tech that’s used for Sony’s pro monitors in Tinseltown. Sony have teamed up with some of the world’s top streaming studios to develop calibrated modes for the likes of Netflix and Prime Video. You’ll be able to enjoy movies just as the creators intended, without playing around in the settings menu. Plus, sound is in perfect sync with Acoustic Multi-Audio. It turns the screen into a speaker – literally – with sound coming from where the action is happening. Even in a hectic battle scene, you’ll be able to pinpoint the clash of swords. Good to know – The XR Processor intelligently analyses and recognises what’s on the screen for better realism – For brightness across the screen and brilliant colours, there’s XR Triluminous Pro and XR Contrast Booster – Dolby Atmos creates a virtual surround sound experience without the need for extra speakers – Blockbuster movies look oh-so-good with support for IMAX Enhanced and Dolby Vision – Booming explosions but whisper-quiet voices? Voice Zoom 3 makes it easy to hear what they’re saying – The 4-way multi-position stand can be adjusted to suit your furniture and soundbar – Check your power usage and make positive changes in the Eco Dashboard 2 – the Eco Remote is rechargeable too – Jump straight into your shows or discover something new on Google TV with Google Assistant – The Sony Pictures Core app has tons of movies, plus you can redeem 10 for free (within 24 months) – It’s packed with gaming tech like 4K/120 fps, VRR, ALLM – you can easily access everything in the Game Menu 2 ________________________________ Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.