77″ LG OLED77B42LA Smart 4K Ultra HD HDR OLED TV with Amazon Alexa, Black

The OLED display on this LG B4 TV is pretty magical. It uses self-lit pixels for perfect blacks and brilliant highlights, so you’ll see more details in every scene. And because there’s no backlight, there’s no annoying halos either. The a8 AI processor is the brain of the TV. It’s hard at work in the background, intelligently boosting the picture and sound of everything you watch. Even older entertainment is given a new lease of life with AI Super Upscaling. Speaking of entertainment, you’ll be spoilt for choice. There’s something for the whole family on webOS, LG’s smart platform which includes Netflix, Disney+ and a whole lot more.Good to know- Filmmaker Mode turns off any picture processing that can make movies look unnatural, so it’s closer to cinema-quality- Sound flows all around you with Dolby Atmos, making you feel like you’re at the heart of the action- Dolby Vision HDR brings more depth to every scene with incredible contrast and vivid colours- Get the most out of your next-gen console with support for 4K@120 Hz and more gaming tech than you can shake a controller at- OLED Motion makes fast paced sports and movies look smooth, so it’s easy to keep up with the action- AI Sound Pro transforms 2-channel audio into virtual 9.1.2 surround sound for that movie theatre experience________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.